Builder Magazine published and article recently quoting a survey conducted by Ventura Associates and Simonton Windows that found Energy Efficiency is a homeowners highest priority when considering replacement windows. After contacting 13,600 people they found somewhat shocking news: aesthetic appeal landed at the bottom of the list. I always thought aesthetics would be somewhere near the top, after all these homeowners are remodeling their largest and most important investment so you would think they would something attractive installed in their home. Nearly 90% of all surveyed said the Federal Energy Star Rating is of extreme importance when considering new windows. Here is the break down of the features and how the test group ranked each characteristic:
- 66.1% - Energy Efficiency
- 12.3% - Maintenance Free
- 8.3% - Security
- 4.7% - Impact Resistance
- 4.4% - Noise Reduction
- 4.2% - Aesthetically Pleasing
My guess is that these opinions would change after a homeowner gets the windows installed and while the number one spot would stay the same I think the next important would be aesthetics, noise reduction and maintenance. Who knew people cared so much more about function over form when it comes to windows?
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